The way Black people, globally, are traveling these days, we are building our own travel culture. We are growing in travel and cross cultural experiences. We are connecting globally and making a difference. Check out the article below that I referenced, to learn more about travel amongst the Black diaspora, and click the link to read the whole article! Enjoy!
“Sit in any subway car in New York City and it is not difficult to fantasize about a tropical vacation, starring yourself, as you take in The Bahamas’ advertising blitz: glossy pictures depicting bright sun, white sand and blue-green sea. Pass by any magazine store, and it is impossible to miss the proliferation of travel and destination magazines. Sign on to the Internet and you’re inundated with ads from travel sites promising the lowest fares. And, finally, look around the office on any Friday afternoon and someone is bound to be carrying an overnight bag as they leave.
If it seems like more Black people are getting up and getting away that is because we are. According to the NAACP’s 2004 Lodging Industry Report Card, the African-American travel market is the fastest-growing segment of the industry, up 16 percent over the past two years compared to only 1 percent growth in the general market. Quoting travel industry research, the report says African-Americans spend more than $35 billion out of the total of $544 billion that is spent each year on leisure and business travel.
“As our income has grown, so has the number of world travelers in our community, so more and more we are going overseas,” says Nick Chiles, editor in chief of Odyssey Couleur, a high-end travel magazine for Blacks.
Where Do Blacks Go?
The majority of Blacks still tend to visit relatives and friends when they go away on holiday. “In the United States, we tend to go to the places where there are Black people and where we have a lot of roots, like Georgia and the Carolinas,” says Chiles.
Nadine Ranger, founder of the online agency Nikki’s Celestial Travel, concurs. “We are used to just heading back to wherever we are from originally, whether the Caribbean, Africa or down South.”
Even outside of that comfort zone, Blacks “tend to go to places that are fairly familiar, or at least where we know there will be other people who look like us,” says Chiles. “A big factor for us in traveling is our comfort when we get there. So I think that when [we] go outside the United States, there is a lot of fear and apprehension about a lot of these destinations. We hear things about places in Europe and places in Asia where we may not be welcome or we think we may not be welcome,” he says.
There are other factors that influence Black travel. “Culture is much more important to African-Americans than other groups,” says Chiles. Many Blacks want their trip to be more than fun and relaxation. Visitors to Africa, for example, tend to gravitate toward West Africa—Ghana, the Ivory Coast—where the slave trade was concentrated. Some agencies cater solely to these clients to ensure that their trip is as informative as it is pleasurable. The National Black Tourism Network, for example, specializes in tours of the African diaspora. Its packages include visits to sites that have historical value and meaning to Blacks.”
Read the rest of the article, here: http://tinyurl.com/pgfkuvz
Enjoy Loves! ❤️